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Top 10 advices for roll banner design

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当你在贸易展会上宣传你的产品时,请设计一款易拉宝。这是参展商在参加贸易展览时会采用的最重要的工具之一。你可能想知道为什么:

简而言之,它们充当“即发即弃”的广告。你可以把它们放在你所知道的人们会聚集的地方(比如收银台排队的时候)。然后看着他们在排队等候时接收你的信息。因此,最好将易拉宝作为你的联系点或销售点材料的补充。然而,这意味着如果想要在你的客户中产生你想要的影响的话,在你的横幅上采用正确的设计和适当的信息量是非常重要的。我们这里有一些关于如何设计能产生这种影响的易拉宝的建议。

如何设计一款易拉宝的建议

01 把你的商标放在顶部

在你的易拉宝的顶部显示你的公司商标和任何相关的信息。为什么?通常,这是新观众会看到的第一个地方。紧随其后的是你的主要信息。当人们经过它时,它最有可能吸引人们的注意。

02 遵循从上到下,从左到右

在你的易拉宝的顶部显示你的公司商标和任何相关的信息。为什么?通常,这是新观众会看到的第一个地方。紧随其后的是你的主要信息。当人们经过它时,它最有可能吸引人们的注意。

03 Make sure you’re using high-quality images

Everyone wants to use images on their banners: it’s practically why banners were invented. If you want to use any kind of print-ready images on your banners, make sure they’re saved as CMYK (Cyan, Magenta, Yellow, Black – as opposed to RGB) and the resolution is set to 300 dots per inch. Not sure what all of that means? Check out our post on image requirements and why they matter.

04 Color is your friend

Colors can help you stand out at an exhibition or trade show, but you have to be careful about it. The colors you use have to work well together, tie in with your corporate colors and overall support your logo. To support your logo best, you have to be aware of the impact that your background color is going to have on how people perceive your logo: for example, black and grey are “serious” colors, while bright colors like red and orange can be used to grab a customer’s attention and draw them in. If you’re unsure what color scheme to pick, or which colors work together, sites like Adobe Color CC are a great way to figure that out.

05 Make use of text and spacing

Typography is the arrangement of letters and type in a way that’s both readable and artistically appealing. Consider not only the type you’re going to use on your banner, but also the type that you’ve already used, especially in your logo. How you design and use the various typefaces available to you is one of the more important things when it comes to visual and graphic design. Typography can make or break a whole project, and it’s a field that comes with its own set of errors that beginners might not be aware of.

06 Commit to a design aesthetic

Aesthetics is the study of how our brains interpret things as being beautiful or ugly. If you want your customers to identify with your brand and recognize your products, you need a design aesthetic. Daniel Schwarz of Creative Market lays out what on earth a design aesthetic actually is, and why you’d need one. Once you’ve read through that, it’s time to actually start establishing a design aesthetic for your brand, if you haven’t already. 99designs’ post on the subject is a great resource for anyone looking to get started establishing a design aesthetic for their brand.

07 Choose the banner size that’s right for you

Our banners range in size from the 13-inch tabletop retractable banner all the way up to the 6.8-foot tall Roll Up Standard. Additionally, we carry an extra large retractable backdrop that can expand to over 10 feet high while still easily fitting into a trade show booth at only 5.5 feet wide.

The size of banner you need depends entirely on your advertising needs. If you need something that can be used to advertise all by itself, go with the larger size. However, if you’re using your roll up banner as a complement to other advertising products, it’s best to go for smaller sizes.

08 Pair it with other advertising products

Your roll up banner shouldn’t be the only product you use when it comes to advertising to customers. Rather, you need a whole booth that’s designed to extoll your presence at the event. Items like table covers, pop up displays and even promotional seating can go a long way toward livening up your (and your customers’) trade show experience.

09 Experiment

Not sure which design to go with? Experiment! Make copies of the designs you like and set them out throughout the trade show you’re attending. Because you have a bunch of different designs, you can then track their effectiveness in bringing new visitors to your booth in order to see which design wins out overall.

10 Have a plan in place to measure effectiveness

We go over this in a little more detail in our post on maximizing your ROI at a trade show, but you can also have a separate plan to measure the return on investment of just your roll up banners. Here are some things to review when it comes time to tear down after the trade show.

1. Look at how it was placed. Did it generate a good amount of foot traffic? Could it have been placed in another area to benefit from the maximum amount of footfall possible?

2. Is all of your marketing collateral consistent with what’s displayed on the banner? Do your brochures match up? How about your employees’ sales pitches?

3. How many inquiries did it generate? Were people asking about your products because they saw your banners?

We hope these tips have given you a pretty solid start when it comes to how to design a roll up banner, but we’d like to know what you think, too: how do you make your banners an effective sales tool?

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